Advance Services Group

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NedMaker

Designed for existing and aspiring NED's

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  • +61 089 988 8722

Whether you’re a seasoned executive looking to step into your first Non-Executive Director (NED) role or an existing NED ready to expand your portfolio and want access to off market and engagement generated engagements, NedMaker was designed for you.

Our curated programmes provide a range of 1:1 consultancy, visibility-building strategies, and direct support options to help you:

  • Position yourself for real opportunities
  • Craft an award winning LinkedIn and NED focused CV
  • Define your board-level value
  • Secure introductions to a wealth of global partners and companies
  • Defined and driven engagement support to generate the right discussions

 

NedMaker Services

NedMaker Engagement


Our tailored marketing support is ideal for individuals who have completed a formal or informal third-party programme to become NED-ready. We focus on helping you gain visibility and traction, ensuring you
stand out in the NED marketplace and secure your first paid Non-Executive Director (NED) role.

NedMaker


Our bespoke Non-Executive Director (NED) Programme guides you confidently into the NED space. Through a personalised, consultancy-led process, we help you develop a compelling NED profile aligned to your career experience and personal interests-ready to match with real market
opportunities.

NedMaker Professional


Our advanced NED Programme is ideal for those ready to enter the NED space with clarity and confidence. We help you build a compelling profile, strengthen LinkedIn visibility, and access our acquiring network- positioning you to secure your first paid Non-Executive Director (NED) opportunity.

NedMaker Enterprise


Our Enterprise NED Programme is built for individuals seeking paid NED or Chair roles. We refine your profile, align your positioning with your goals, and provide structured outreach, key introductions, and LinkedIn
support-giving you the visibility, network, and credibility needed to secure board-level opportunities.

NedMaker Engagement


Our tailored marketing support is ideal for individuals who have completed a formal or informal third-party programme to become NED-ready. We focus on helping you gain visibility and traction, ensuring you
stand out in the NED marketplace and secure your first paid Non-Executive Director (NED) role.

NedMaker


Our bespoke Non-Executive Director (NED) Programme guides you confidently into the NED space. Through a personalised, consultancy-led process, we help you develop a compelling NED profile aligned to your career experience and personal interests-ready to match with real market
opportunities.

NedMaker Professional


Our advanced NED Programme is ideal for those ready to enter the NED space with clarity and confidence. We help you build a compelling profile, strengthen LinkedIn visibility, and access our acquiring network- positioning you to secure your first paid Non-Executive Director (NED) opportunity.

NedMaker

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NedMaker Professional

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Testimonials

"I’d built a decent NED portfolio through my own network and honestly couldn’t see why I’d ever need a paid service. But after a year of nothing interesting coming through, I gave ASG a try. I was amazed at how quickly they understood me, not just my CV, but the kind of board I wanted to be part of. Within a few months I was in discussions for roles far more aligned to my ambitions. ASG secured me an appointment that has completely revitalised my portfolio."

The Sceptic Turned Believer

"Between existing NED commitments and advisory work, I simply didn’t have the headspace to chase the next opportunity. That’s where ASG made all the difference. They did the heavy lifting, positioning me to the right boards and ensuring I was only in front of opportunities that made sense. The process was seamless, efficient, and frankly, a huge relief. Thanks to them, I added a fantastic new paid role without the stress."

The Time-Poor Executive

"What impressed me most about ASG was the depth of their understanding. They looked at my experience in a way I hadn’t before and pulled out strengths I had overlooked. It wasn’t just about finding another role, it was about finding the right role, where my skills would genuinely add value. The outcome was a board appointment that excites me every time I walk into the room."

The Value Discovery

"What struck me most about the ASG NED programme was how it helped me reframe my career story. I had always thought of my skills in a narrow, operational sense, but the team helped me see how my background could add real strategic value. The coaching gave me the language to articulate that clearly. I not only secured a paid appointment but also feel I’ve stepped into the role with the tools to be effective from day one."

Reflective, mentoring tone

"This programme was a total turning point for me. I went in feeling unsure, thinking ‘who’s going to want me as a NED?’ and came out feeling like I was born to do it. The sessions helped me connect the dots between my career and the value boards are crying out for. Better still, I learned how to showcase that in interviews without second guessing myself. I’ve now landed a paid NED role I genuinely love and I’m thriving in it!"

Enthusiastic, energetic

"I didn’t know where to start with becoming a NED. The ASG programme broke it down, gave me the confidence, and showed me how to play to my strengths. The practical guidance on interviews was invaluable and I finally understood how to explain what I bring to a board in a way that resonates. I’ve since secured a paid role that fits me perfectly, and I feel fully prepared to deliver."

Straightforward, no-nonsense

Meet Our Founder and Programme Pioneer

Steve Benson is the founder of the ASG Group, a globally successful executive recruitment, board advisory, and strategic consultancy business with an international footprint. Over the years, Steve and his global team have helped countless mid-level executives transition into boardroom positions through his uniquely developed ExecMaker™ programme – an initiative designed to guide individuals on the journey from leadership to the top table. Building on this success, Steve launched NedMaker™, applying the same consultancy-led model to support aspiring Non-Executive Directors (NEDs) in making a meaningful impact at board level. With extensive boardroom experience and a genuine passion for helping others succeed, Steve provides strategic guidance to executives entering the NED space. His approach focuses on helping individuals clarify their market positioning, articulate their unique value, understand their ideal boardroom fit, and – when the time is right – navigate the path to success. Today, Steve is supported by a global team of seasoned experts who provide comprehensive support across all aspects of engagement, role access, and outcome delivery
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